Fountain Club
Services: Naming, Brand Position, Visual Identity, Logos, Typography, CPG Design. “Life as you intended it to be”, is a bold statement for a bold group of individuals who contacted us for a brand-building project. Fountain Club is a lifestyle brand and cannabis concept based on the idea that luxury is relative and success isn’t only achieved in conventional ways. Fountain Club encourages its audience to be fearless, carve out their own path, and most importantly recognize and live to their full potential. Refined, cultured, with a sense of freedom and a dash of edge.
Our friends at Fountain Club hired our team to create an identity system in preparation for a future when Texas lawmakers decide to catch up with the times. During this process, we identified their target demographic and the different personalities they will be connecting with. We aimed to create a brand that feels like a timeless relic, tasteful and subtle, sparking a sense of curiosity in a market flooded with stereotypical over-the-top cannabis marketing and packaging.
